This season, Brazil’s high-end resort sector is cementing its operations in geographically secluded areas and environmental reserves. Breathtaking properties such as the Nannai Resort in Pernambuco and Txai in Bahia center their guest experience around secluded bungalows immersed in native vegetation. This format caters perfectly to the modern international traveler’s demand for spacious accommodations and a lower density of guests in leisure areas.
In the southern state of Santa Catarina, the Awasi complex, located in Governador Celso Ramos, limits its capacity to just 25 exclusive villas overlooking the stunning Emerald Coast. The largest accommodation on the property, set within the Ponta dos Ganchos area, boasts 300 square meters (over 3,200 square feet) of constructed space. Up in the Northeast, Nannai places its visitors 54 kilometers away from the urban bustle of Porto de Galinhas, Pernambuco, ensuring complete tranquility.
Retreats in the Countryside and the Amazon Rainforest
The expansion of these eco-luxury structures is also making its way into the country’s interior and deep forest areas. The Juma Amazon Lodge, located in the state of Amazonas, has built its rooms on stilts to safely maintain operations during the river’s flood season while protecting the local wildlife. In the countryside of São Paulo, the Fasano Boa Vista occupies a vast rural estate featuring golf courses and an equestrian center, while the Botanique Hotel focuses on the crisp mountain climate of the Serra da Mantiqueira range.
All-Encompassing Service Models
Hotel chains operating in these idyllic locations are also adjusting their pricing structures to encourage guests to stay within the complexes and fully immerse themselves in nature. To achieve this, the market is adopting the following practices:
- The Club Med chain designates restricted areas with private pools and dedicated concierge services for guests in its premium tiers.
- Large-scale resorts, such as Costão do Santinho in Florianópolis and Vila Galé Touros in Rio Grande do Norte, utilize an all-inclusive billing system.
- This unified rate covers meals, spa access, and sports activities within the daily price, significantly reducing the need to travel outside the resort.
The architectural development of these resorts strictly follows local environmental preservation regulations. In Ceará, the Carmel Taíba Exclusive Resort, and in Alagoas, the Kenoa Resort, were designed with minimalist concepts that seamlessly blend with the original coastal topography. Both properties offer lavish suites featuring strictly private infinity pools, perfecting the ultimate secluded, eco-friendly getaway.